Analysis of two trailers

Adulthood

http://www.youtube.com/watch?v=rhrJBUMxNMQ

The trailer starts out with a scene from the film and the woman is speaking, whilst music is being played in the background. Her script fits perfectly with the trailer and allows the audience to see the change from the previous film Kidulthood. Music that is played in the film is played throughout the trailer, which is allows the audience to recognise it.

The speed of trailer is quite fast, this is so that the audience are engaged and it attracts the audience. The tempo of the music is increased and the scenes that appear start to show more violence, which is building up tension. This will leave the audience anticipating what happens next, which will attract the audience even more to go and watch the film in cinema. Towards the end of the trailer, the best scenes of the film are used, which gives the audience a sneak peek of the film and attracts them to go and watch the film. Rapid shots are used to reach the climax of the trailer, which shows some of the best scenes of the film and then ends with coming soon coming on the screen.

Clips from the Kidulthood are shown to remind the audience of what happened. Some of the scenes freeze and text comes up on the screen to remind the audience of what happened and what may happen next. When Sam is coming out of prison, it freezes on him and ‘six years’ comes up in big bold white text.

A lot of violence is shown throughout the trailer. Characters are seen using guns and knives, along with gangs and people fighting. This allows us as an audience, to establish that the genre of this film is drama/crime drama. There are many representations that the audience can relate to the genre, such as: the guns that are being used by characters, the police sirens that we hear in the background, the clothing that characters are wearing e.g. hoodies, which have blood on them. When the audience see these things, they will automatically think that that this a crime drama type of film. 

We could make the pace of our trailer fast, so that it keeps the audience engaged. We could have several scenes put together and fast forward them and dramatically stop at the end with the climax. Another thing we could have is a voice-over at the beginning to set the scene and allow the audience to get an idea of what the trailer is going to 

4.3.2.1

http://www.youtube.com/watch?v=x2zALzE2gIw

The trailer starts off with a news headlines, stating that diamonds have been missing. This allows the audience to see that the movie involves a robbery of some sort, as there a police sirens and a news headline being read out and scenes of people handing each other something and then running. Scenes are shown in a very fast pace and then the universal sign appears. Four girls appear in four different angles but are shown in the same scene. A female voice over starts to speak and then shows a female running. Intense music is being played in the background to create tension for the audience.

The voice over continues, as violence is shown as a woman slams a bat over someone’s head and a males voice begins and more violence is shown. The violence allows the audience to see what genre this film is. Credits begin and ‘Noel Clarke- creator of Adulthood and Kidulthood’ is shown. This is carried on with location shots. Shots of all the characters are shown with one of the girls saying ‘are we sure we want to do this?’, with gun shots in the background.

The music becomes upbeat and scenes of the location and characters are shown. This is followed by showing the lifestyle of young people, as club scenes are shown, sex scenes and violence attacks. It also shows scenes which include humour, this could show the audience that this s a comedy as well as a drama.

There is one part of the trailer which I think is the best part and more effective. There is a black screen with four girls written across it and then show the four girls. It then shows 3 days on the screen following scenes of the diamonds and then shows a screen with two cities on it and then follows with scenes in both the cities. Ending with a screen saying 1 chance, which shows violence and all the girls in a difficult position.

Towards the end, the trailer gets intense as the girl jumps off a bridge with the diamonds in her hands. The music in the background helps create tension for the audience. The music increases tempo, as it shows intense scenes from the film such as violence, along with a voice-over counting down 4 3 2 1.